Do you want to climb up the ladder to social media success? It is not just luck that determines social media popularity. Nor is it entirely dependent on who came first and has been there the longest. Social media platforms can be used to convey information, connect with your target audience and build a brand image.
Here are a few tips and tricks on how to master social media platforms.
Learn the art of cross posting. Picture this, while you can post stories on all social media platforms like Instagram, Snapchat, and WhatsApp, they all cater to different audiences. This is why your stories should be audience specific. While Bitmojis can enhance your Snap stories, Hashtags can amplify your Instagram experience. Use features like Repost to share important posts. Also, maximize the use of hashtags to improve visibility.
Search engine Optimization. Needless to say, this is hands down the most important trick to reach out to the maximum audience. Search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. It is one aspect that you should invest a lot of time in because no matter how high quality your content is if it is not reaching your audience, your efforts will go in vain. Use keywords and improve the readability of your content. You must take into account everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.
Engage your audience. Social media is a two-way street. You don’t just want people to read your posts. You want them to engage with you, react to your posts, subscribe to you and build a healthy relationship with you. Respond to comments, address grievances of your audience and use ideas like Post for the day, contests, or invite suggestions. This way you can offer a personalized experience and make people feel valued.
Constant upheaval. Do not go MIA on your audience. Draw up guidelines regarding the timing and frequency of posts. Use the ‘to be continued’ trick to keep the audience wanting more. Experiment with video marketing as well. Also, share more graphics as visual appeal is stronger. The users may not have the time to read through long posts but a short clip does wonders.
Use influencers to boost your marketability. Social media is a game changer when you have credibility. And how does the audience determine your credibility? When there are social media stars vouching for it. Develop contacts, send promotional merchandise and ask influencers to share their positive experiences through their social media handles. This will help you in leaving a lasting impression on existing customers as well as encourage new ones to try your stuff.
Testing and Analysis. Analyze the reaction that your posts are getting. Note which ideas are better than the others and which ones yield maximum results. You can then use this knowledge to develop better strategies.
So commit yourself to social media and see the magic unfold!